DOMAIN HACKS : FOR FUN OR FOR PROFIT?
YOUTU.BE, INSTAGR.AM, PEP.SI and VIRG.IN are some of the most well known 'domain hacks' being used these days. They look good, they seem to be popular but is there really a market for these types of domains?
Personally, unless you have a domain with a similar effect as above, I don't think so. I own several of these domain types including ===bitco.in, ===blockcha.in and ===prote.in amongst others. As I mentioned in the previous newsletter, my wife bought them for me as a birthday gift.
My own personal portfolio is mainly DOT COMs and DOT ORGs with DOT CLUBS making up the remainder. There are a few odds and ends in there but at heart, I'm a DOT COM kind of a guy. After receiving these names from my wife I thought 'what am I going to do with these!?'. I didn't want to upset my wife and showed her my appreciation for such a thoughtful and meaningful gift. Then slowly, I started convincing myself 'maybe I can sell these to an end-user..'. This evolved into delusion.
That was quite a while ago and after auctions, personal network, cold, targetted outreach and some prayers, 95% of the 'domain hacks' are unsold. No reserve, open to offers, low BIN... nothing could sell these domains.
I've taken it as a lesson. I'm all for trying and exploring new markets and extensions but with these names, I was being delusional and I got caught up in the new TLD hype. I'm sure over time someone will buy them, who knows for how much, but that's not my style. I may never make 6 figures from a name but my strategy of DOT COMS has stood me well in the past. Targetted, researched purchases that I'm almost certain will sell. And I am in favour of some new extensions, I think they have a great future but...
It got me thinking. Is everyone falling for 'hype'? Are they deluding themselves?? Or are they genuinely good names that will get a return on the market?
The DOT CLUBS I bought, I feel, fall into that category along with one or two recent DOT ONLINE purchases. But when I look at the registration fees my wife paid (over 40 names), I just keep thinking how much more certain I would have felt if she had spent that money picking up some dropped DOT COMs.
Maybe I'm just not enough of a risk-taker. Maybe I'll miss out. Only time will tell but I'm sticking to my old trusted strategy of buying what I know will sell.
THAT'S ALL FOR TODAY
ENJOY THE REMAINDER OF YOUR WEEKEND
Short and sweet for today and we'll be back in your inbox tomorrow with more news from the domain industry.
Whether you are spending time with your family, out and about or working today, I hope it's time well spent and thanks for taking time out to read domainsignals.com.
Until tomorrow, Ross